Your blog overall strategy
As you research and plan you should be coming up with an overall strategy.
This should include a niche that you want to blog in, an angle on that niche to differentiate your site, a plan for what types and formats of content you will publish, and ideas for how you will grow within your niche.
The most important thing is to research well before you commit to a particular niche. Make sure you have a great plan with a solid differentiator.
Don’t just try to do the same thing as others are already doing but expect to surpass them.
As you read through the following chapters to learn about branding, content, traffic generation and monetization, keep thinking about your strategy, as all of these elements should form part of an overall plan of attack.
It’s vital to make all elements of your blog work in concert, particularly if you are taking on a popular niche where it will be a struggle to get noticed.
This might mean creating a particular type of content roster married with a particular tone of voice, a novel way of making money to support the content, and a brand package that immediately gets readers to notice who you are.
Remember that even though a niche may feel like it’s all sewn up, there are still always angles you can take, sub-niches to create, new markets to explore, and new takes on familiar topics.
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