Friday 6 January 2012

Your role and Blogging experience


Your role and Blogging experience

As an entrepreneur you should be expecting to get your hands dirty in building your new business. If you are partially or completely bootstrapping the operation, this may mean taking the approach that hobby bloggers take and doing pretty much everything yourself. But even if you plan to hire staff, it’s still good to actively work in one or more of the roles in the business.
In particular, it’s a very good idea to have experience in the writing and editing capacities. These are the pillars of blogging and knowing them intimately is not only important should you be short-staffed, but it will also help you with planning and strategy.
Beyond writing and editing, your role as entrepreneur is really to do whatever is needed. This might mean high-level tasks like marketing, accounting, monetization, and management. It will probably also include a lot of strategy and set-up work. we will guide you through the many and varied tasks you will find yourself working on.


If there is one piece of advice I can give that will serve you well in building a business in blogging, it is to get some experience as a blogger before you commit money and resources to the project. Even if you are a horrible writer, even if you aren’t sure what to write about, the experience is so useful that I encourage you to do it anyway.
It’s very easy to get started, and the difficulties and questions you encounter will make the following chapters much more useful and interesting. So if you haven’t blogged before, pick a topic you are interested in and set aside a few weeks to intensively blog on the subject, to do your best to get noticed, and to learn about the mechanics of blogging.


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